Healthy Food Incentives

Shopping at farmers markets leads to increased fruit and vegetable consumption among low-income individuals, and farmer’s markets have a positive economic impact on individual communities and the larger economy. With these positive impacts, how can we increase the use of SNAP at farmers markets?

This report summarizes initial results for a cluster evaluation of four organizations that offer SNAP incentives at farmers markets. It is our hope that a thorough evaluation can help inform further investments in SNAP incentives that have the potential to increase access to healthy food for low income consumers, improve the economic viability of farmers, and strengthen local communities.